Earn Your Stripes signs Baldwin Park franchise deal for Orlando studio

Earn Your Stripes has signed a franchise agreement to open a new studio in Orlando’s Baldwin Park area, with a Fall 2026 launch targeted and founding-member presales now open. The move extends the military-inspired boutique fitness brand’s expansion as it looks to build on growth in Florida and beyond.

Why it matters: - Earn Your Stripes is adding another Florida foothold as it pushes a franchise model built around group training, progression tracking and community. - The Baldwin Park studio gives Orlando-area members a new option in a fitness market that continues to reward boutique concepts with strong identity and repeat engagement. - Founding-member presales are already open, which can help gauge early demand before the Fall 2026 opening.

What happened: - Earn Your Stripes signed a franchise agreement to open a studio at 5024 E. Colonial Drive in Orlando’s Baldwin Park area. - Carlos Cidre will lead the location as franchisee. - The studio is targeted to open in Fall 2026. - Founding-member presales are now open.

The details: - Earn Your Stripes is a military-inspired boutique fitness brand. - The brand offers three signature programs: EYS FIT, EYS COMBAT and EYS CORE. - The fitness model uses a proprietary Rank System and a technology platform that turns workouts into a mission-based journey. - The brand says its culture is built on commitment, pride, respect and toughness. - Earn Your Stripes opened its first studio in Oceanport, New Jersey, and its flagship location in Lakeland, Florida. - Brian Davis, chief operating officer of Earn Your Stripes, said Lakeland showed the company what is possible when strong programming meets a community that wants to be challenged and supported. - Davis said Baldwin Park is the natural next step and called Cidre a proven operator who leads with discipline and heart. - Cidre is an entrepreneur with experience in enterprise software, healthcare and food and beverage. - Cidre is the founder and president of Seamless, a Florida-based business technology consulting firm focused on enterprise software, business intelligence and digital transformation. - Earlier in his career, Cidre held leadership roles in healthcare in Puerto Rico and at Los Cidrines, where he oversaw multi-location operations and business performance. - Cidre said the appeal of Earn Your Stripes is that it is more than a fitness business and is built around accountability and discipline. - Cidre said he wants to bring the concept to Central Florida and join the Baldwin Park community. - Prospective members can register interest at baldwinparkpromo.eysfit.com. - Franchise information is available at eysfit.com/franchise. - The brand also listed social media pages on Instagram and Facebook.

Between the lines: - The franchise signing suggests Earn Your Stripes is leaning on a model that combines branded programming with a values-based pitch, which can help differentiate it from standard gym offerings. - Cidre’s background in operations and consulting fits a franchise system that appears to value execution as much as fitness expertise. - Opening presales before the studio launch gives the brand a low-risk way to build community momentum and collect early market feedback.

What's next: - Earn Your Stripes will move toward a Fall 2026 opening in Baldwin Park. - The company will likely use presales and local outreach to build an initial member base before launch. - Further franchise expansion remains part of the brand’s broader growth plan as it seeks purpose-driven operators for new markets.