Houzeo adds $399 flat-fee MLS plan with no closing fee

Houzeo has rolled out a new four-tier pricing model for home sellers, led by a $399 Bronze plan that requires no payment at closing. The move targets cost-conscious sellers in a high-rate housing market and expands the company's flat-fee MLS offering across all 50 states, Washington, DC and Puerto Rico.

Why it matters: - Houzeo is lowering the upfront cost for sellers who want MLS exposure without a traditional full-service commission structure. - The new Bronze plan removes the closing percentage entirely, which can make total selling costs more predictable for do-it-yourself homeowners. - The pricing shift arrives as flat-fee MLS services compete on transparency and fees in a crowded market.

What happened: - Houzeo introduced a new four-tier pricing lineup for home sellers, led by a $399 Bronze plan with $0 at closing. - The plan lets homeowners list on their local MLS with a single upfront fee and no money due when the home sells. - The company said the new pricing is available now at houzeo.com. - Houzeo operates in all 50 states, Washington, DC and Puerto Rico.

The details: - The Bronze plan includes a six-month MLS listing with 24 photos. - The Bronze plan syndicates listings to Zillow, Trulia, Realtor.com, Redfin and more than 100 other sites. - State-licensed real estate brokers provide a yard sign and seller disclosures that meet state and federal requirements. - Sellers get access to Houzeo online listing tools, including IntelliList Listing Studio. - Sellers can cancel anytime as long as there is no active, accepted or pending offer. - Silver costs $449 plus 0.5% at closing and adds maximum photos, unlimited listing changes, unlimited open houses, the Houzeo mobile app and a Spotlight Listing. - Gold costs $479 plus 1% at closing and adds licensed broker assistance, contract review, an offer comparison dashboard, a Sellability Report and personal concierge support. - Platinum costs $499 plus 1.25% at closing and adds virtual full-service support from a licensed broker, including offer negotiation, inspection and repair response, appraisal review and closing document review. - Platinum also includes a 12-month listing and rush service. - Houzeo said the Bronze plan may not be available in minimum-service states. - Plan offerings vary by state and by broker. - The listing agreement overrides plan offerings. - Every fee is disclosed upfront, including the closing percentage on higher tiers before a seller selects a plan and signs the listing agreement.

Between the lines: - Houzeo is positioning the Bronze plan against flat-fee MLS competitors that advertise low entry prices but add costs later. - The company said it designed the Bronze plan for DIY sellers and to avoid hidden fees common in the industry. - Houzeo said its transparency is a key reason sellers trust the platform and cited 4.9-star ratings on Google and Apple. - The broader flat-fee MLS market includes plans advertised at $89 upfront plus 0.5% at closing, others from $0 to $299 plus a separate MLS fee, and some that charge per-change fees for edits, photo swaps or price updates. - Houzeo said the Bronze plan includes listing changes in the upfront price. - Houzeo said it has listed more than 25,000 homes and saved more than $320 million in commissions to date.

What’s next: - Houzeo said the new pricing is live now and available through its platform. - The company will continue pushing its flat-fee and self-service tools as sellers compare total costs across MLS providers.

The bottom line: - Houzeo is betting that a simple $399 flat fee with no closing charge will stand out in a market where sellers are watching every dollar.